C L I E N T S
Brand & Experience design Alpiq, ART+COM, Basler & Hofmann, Daniel Hager Photography, Daiichi Sankyo, AgieCharmilles (Georg Fischer), Helsana, Intrax, KPMG, Lunag, Polizei Basel Landschaft, SBB, Staatsoper unter den Linden, Stiftung Brandenburger Tor, System Industrie Electronics
Exhibitions and Tradefairs Axel Springer Verlag, Bertelsmann, Chupa Chups (Perfetti Van Melle group), Dr. Oetker, Zurich Insurance Group
Corporate publishing Bucher Industries, Credit Suisse, NZZ, UBS
Book design Stichting de Roos
Type design Qvest, Stichting de Roos
A B O U T M E
I studied graphic and typographic design at the Royal Academy of Arts in The Hague in the early 90’s with a clear focus on corporate and type design. At that time, although we stood on the turning point of going digital, we still learned to use pen and paper; a virtue that I still value a lot in the creative process.
Not long after graduating, eager to broaden my horizon, I headed for Berlin. At first I worked for Plex Group and later for Triad Berlin Projektgesellschaft – a multidisciplinary design agency specializing in “communication in space.” After almost 10 years of events, trade fairs, exhibitions, interactive exhibits and 3-dimensional graphics, I decided to go back to my branding roots and started working for MetaDesign in Zurich. At first as a Designer, later as a Design Director, I had the opportunity to create and evolve some of Switzerland’s leading brands together with a team of strategists and designers. To gain more insight into the world of marketing and to develop a strong brand experience from the roots up, I took on the job of Creative Director at KPMG in 2012.
In 2013 I founded van Beusekom Gestaltung + Fotografie. Together with some of the most talented people I have met around the world over the past two decades, we offer our clients a broad palette of diversified skills and experience to create strong brands and brand experiences.