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Concept and design
Focus on the essential … forget the rest!

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Daniel Hager is a Zurich based photographer specializing in people and landscape photography for advertising, corporate communication and editorial clients.

www.danielhager.com

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Concept and design

With all our heart for your heart
(Mit Herz fürs Herz)
So many people work every day to ensure we have good health. It’s the people who provide healthcare services, which make our insurance products tangible. It’s their personal histories that give our products a face. Together with our colleagues in healthcare, we create connections whether it is provide assistance, advice or an overview for our customers.  Together, we are committed to ensuring that our insured can enjoy good health, and a carefree and happy life.

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The Helsana Group is the largest Health Insurance provider in Switzerland.

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Keyvisual and design leaflet

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KPMG is one of the world’s leading providers of audit, tax and advisory services.

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Completed while working at KPMG as creative director

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Corporate identity

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Lunag offers legal, economic and corporate advice to natural and legal persons.

www.lunag.ch

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Concept and design

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Jan van Beusekom (* 1939 in Hei- en Boeicop; † 2. April 2011) was a graphic designer, teacher and visual artist.

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Design
Posters, flyers and web banners

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The vintage sunglasses day – a day in the name of the frame – is a biannual event.

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Fooling around with the studio flash …

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Concept and design change

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KPMG is one of the world’s leading providers of audit, tax and advisory services.

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Completed while working at KPMG as creative director

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Visual study for the corporate identity
and launch campaign of Europaallee in Zurich

The living center
The Europeallee is located not only in the center of Zurich, but also right in the center of Europe. Thanks to this unique location, the excellent travel connections and mobility network for commuters, Europaallee not only opens the door to the world for all its residents and visitors, but also the door to Zurich. Here you find a mix that creates a living center.

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Europaallee is a completely new urban space being built in the heart of Zurich and will be completed in 2020.

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Completed while working at MetaDesign as design director

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Conception and design
Brand core cutting through complexity

Cutting through complexity
Every day, when looking for answers to clients’ complex questions, we engage in: abstract and enlightened thinking; unraveling, re-organizing, expanding and simplifying, bringing in focus and structure and translating until we have clarity.

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KPMG is one of the world’s leading providers of audit, tax and advisory services.

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Completed while working at MetaDesign as design director

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Conception and design

Realizing dreams
When you quit smoking, a new world opens up for you. You feel better, you have more energy and live healthier.

YouTurn motivates you to make a change in your life and makes it possible to achieve your goals and dreams.

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YouTurn is an online-plattform to help you quit smoking

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Completed while working at MetaDesign as design director

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Conceptual study for the corporate identity of YouTurn

The journey
Quitting smoking appears sometimes to be hopeless. It is a long and difficult journey that until now, had to be faced alone.

YouTurn helps you to successfully overcome all of the hurdles to a healthier lifestyle and shows you the way from your first decision to your last milestone.

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Completed while working at MetaDesign as design director

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Conception and design

Expertise at all levels
An engineering firm like Basler & Hofmann has to know their way around details. And at the same, be able to keep an absolute overview. Their integrated approach successfully brings knowledge from each technical area together. That makes Basler & Partner a reliable partner in providing clients with comprehensive services to realize complex projects.

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Basler & Hofmann is an independent engineering, planning and consultancy company.

www.baslerhofmann.ch

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Completed while working at MetaDesign as design director

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Conception and design

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ART+COM is a company which explores new media and applied possibilities in the fields of art, design, science and technology. ART+COM’s work includes different kinds of formats: auto-active, reactive and interactive objects and installations, media-based environments and architectures.

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Graphic design and exhibition signage
Every future needs a past

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Dr. Oetker is afamily business which ranks among the leading branded goods companies in the German food industry. The Dr. Oetker World is a new form of brand presentation which is isimultaneously informative and emotional.

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Completed while working at Triad Berlin as designer

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Typedesign
Masthead based on the Clarendon typeface and new lighter weight version with a higher contrast of Melior used for initials.

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Qvest is a magazine about fashion, culture and attitude.

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Logo design for the Zurich Insurance Group pavilion at Expo.02 Swiss National Exhibition
Happy End or End Happy?

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Zurich Insurance Group is a leading multi-line insurance provider with a global network of subsidiaries and offices. The Exhibition depicted everyday moments of happiness and joy, and visitors were invited on a journey through their own life, memories, and perceptions.

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Type setting and design
Final artwork based on Napoleon's Claw typeface designed by Jan van Beusekom

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Animal Farm by George Orwell was a limited edition designed by Jan van Beusekom with illustrations from Frits Frietman, published by Stichting de Roos.

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Concept and design

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Sandra Pabst is a fashion label based in Germany.